5 Ways Marketing and Sales Leaders Can Embrace GenAI

In almost all key marketing processes, AI and machine learning have facilitated the introduction of new practices and sometimes even entire ecosystems. In advertising, targeting algorithms and the programmatic advertising infrastructure have enabled the rise of behemoths such as Google and Meta. In retailing, recommender systems have been key to the rise of Amazon and other e-commerce platforms. In market research, natural language processing has enabled customer-sentiment analysis at scale and in real time. The list goes on.