8 Lessons from the Career of Softbank’s Masayoshi Son

Few characters are more enigmatic or misunderstood than Masayoshi Son, the billionaire founder and CEO of SoftBank, the Japanese media technology conglomerate. In Japan and in western media, he is cast as a dreamer, financial engineer, and speculator — an object of suspicion who has risked financial ruin more than once in a five-decade career.