A New Model to Spark Innovation Inside Big Companies

Impressed by the breakneck growth of digitally-native companies such as Amazon, Alphabet, and Alibaba, established companies are spending enormous energy and money on digital transformation efforts. Many of these projects are led by scrappy “intrapreneurs” who launch a new digital venture inside an existing firm. They have the vision and persuasive powers to convince their company to provide early funding — driven, in part, by the desire of the company’s leadership to pursue a compelling digital initiative.