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Are Your Ads Funding Disinformation?
Advertising Digital ArticleOnline advertising is opaque and often funnels money to sites that can damage your brand. Here’s how companies can protect themselves. -
Case Study: One Employee Went Freelance. Now Everyone Wants the Same Deal
Human resource management Magazine ArticleAn advertising firm considers how to stem the tide of departures. -
One Employee Went Freelance. Now Everyone Wants the Same Deal (HBR Case Study)
Leadership & Managing People Magazine ArticleBlackbird, a Delhi-based advertising agency, agreed to let a star designer leave to start his own firm and then became his first customer, enlisting his... -
One Employee Went Freelance. Now Everyone Wants the Same Deal (Commentary for HBR Case Study)
Leadership & Managing People Magazine ArticleBlackbird, a Delhi-based advertising agency, agreed to let a star designer leave to start his own firm and then became his first customer, enlisting his... -
Does Personalized Advertising Work as Well as Tech Companies Claim?
Advertising Digital ArticleIf you’re not careful, you’ll end up “acquiring” existing customers. -
Don't Count on Free Trials to Win You Customers
Sales & Marketing Digital ArticleResearch reveals the limitations of a "freemium" approach. -
How Brands Can Build Successful Relationships with Influencers
Sales & Marketing Digital ArticleWhat many marketers get wrong. -
What You Need to Know About California's New Data Privacy Law
Global Business Digital ArticleAny company with Californian customers will be affected. -
In Praise of Extreme Moderation
Leadership & Managing People Digital ArticleWhat if you didn't give 110%? -
How GDPR Will Transform Digital Marketing
Sales & Marketing Digital ArticleExpect increased contextual advertising. -
Why Every Ad Today Feels Political (Even If It Isn't)
Sales & Marketing Digital ArticleYou can't please everyone. -
Former Skeptics Can Be Your Best Spokespeople
Sales & Marketing Digital ArticleA close look at ad campaigns from Hillary Clinton and Apple. -
Is Insulting Your Rival's Supporters Ever a Good Idea?
Sales & Marketing Digital ArticleClinton's "basket of deplorables," meet Apple's "PC Guy." -
The High Price of Low-Cost CPMs
Sales & Marketing Digital ArticleWhy are you paying for bots to click on your ads? -
The Saatchi Ouster Shows Leaders Need to Be Gender Smart, Not Gender Blind
Leadership & Managing People Digital ArticleKevin Roberts just lost his job over opinions many managers share. -
WPP's CEO on Turning a Portfolio of Companies Into a Growth Machine
Leadership & Managing People Magazine ArticleIn 1985 WPP was a small, publicly traded company, worth about $1.3 million. It manufactured shopping carts and other wire and plastic products. Today... -
James Bond, Dunder Mifflin, and the Future of Product Placement
Sales & Marketing Digital ArticleThe search for an alternative to interruptive ads. -
The Social Cost of Bad Online Marketing
Sales & Marketing Digital ArticleStop feeding the bears. -
Bridging the Gap Between Marketing and IT
Sales & Marketing Digital ArticleThey need each other now more than ever. -
Psychographics Are Just as Important for Marketers as Demographics
Sales & Marketing Digital ArticleIt's about why people buy, not just who they are.
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Singapore's National Council Against Drug Abuse: Bringing Across the Message that "Every High Ends in a Low"
Management Case Study11.95View Details In April 2024, Tan Chong Huat had just taken over as the new Chairman of Singapore's National Council Against Drug Abuse (NCADA), and he had found the... -
Emotional Marketing: Using Social Taboos, Embarrassment and Fear
Management Case Study11.95View Details The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease... -
Simira Diagnostics: Is Crafting the Brand Identity Enough?
{{MajorSubject}} Case Study11.95View Details In January 2023, the diagnostic services provider Simira Diagnostics (Simira), founded in Navi Mumbai, India, in 2017, decided to launch a company-wide... -
Avocados from Mexico: Success in an Omnichannel World
Management Case Study11.95View Details Avocados from Mexico (AFM) is a marketing organization that exists to 1) build brand equity for avocados exported from Mexico to the United States and... -
Amperity: First-Party Data at a Crossroads
Management Case Study11.95View Details In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital... -
SundaySky: Changing Customer Experiences Through Personalized Video
Management Case Study11.95View Details In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer... -
Effet Boomerang: A Brand-Repositioning Dilemma
Management Case Study11.95View Details Over two decades old, Effet Boomerang is an advertising agency based in Quebec, Canada. In recent years, it has found it harder to win client contracts,... -
Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
Management Case Study11.95View Details In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into... -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
Management Case Study11.95View Details In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The... -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
Management Case Study5.00View Details In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The... -
The Walt Disney Company
Management Case Study11.95View Details The protagonist of the case is Bob Iger, who has been appointed CEO of Disney for a second term. During Bob Chapek's brief tenure as CEO (2020-22), Disney's... -
Netflix, Inc.
Management Case Study11.95View Details The case is set in 2023. The protagonists are Ted Sarandos and Greg Peters, co-CEOs of Netflix, a subscription streaming service and content production... -
Daniel Defense: Responding to the Shooting at the Robb Elementary School in Uvalde, TX
Leadership & Managing People Case Study11.95View Details At 11:33am on May 24, 2022, an 18-year-old man from Uvalde, Texas walked into the Robb Elementary School carrying a semi-automatic "AR-15-style" rifle... -
The Future of E-Commerce: Lessons from the Livestream Wars in China
Sales & Marketing Case Study8.95View Details This note explores the emerging multi-billion dollars commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly... -
S4Capital: Disrupting The Advertising Industry
Strategy & Execution Case Study11.95View Details Set in 2021, the case highlights how S4Capital, a digital-first advertising and marketing services company, develops a disruptive and innovative business... -
Retail Media Networks
Sales & Marketing Case Study8.95View Details In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets... -
Pricing at Netflix: The Sequel
Management Case Study5.00View Details This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new,... -
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
Sales & Marketing Case Study11.95View Details This case provides an overview of "Franz for Life," an advertising campaign that independent advertising agency Mekansim created and executed to revitalize... -
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
Sales & Marketing Case Study5.00View Details This case reveals the events that took place after the conclusion of the cases "Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign."... -
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
Sales & Marketing Case Study5.00View Details This case reveals the events that took place after the conclusion of the case "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign."...
