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Are Super-Apps Coming to the U.S. Market?

April 27, 2023
HBR Staff/Artur Debat/kimberrywood/ Roman Kulinskiy/Getty Images

For more than a decade, the Asian tech ecosystem has been dominated by “super-apps:” platforms such as WeChat, Alipay, and Meituan that offer an enormous network of services all in one integrated app. In contrast, analogous services in the U.S. have remained largely distributed, with a larger array of apps and websites each offering users a smaller subset of functionalities.

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