Bring Human Values to AI
Speed and efficiency used to be the priority. Now issues such as safety and privacy matter too. by Jacob Abernethy, François Candelon, Theodoros Evgeniou, Abhishek Gupta and Yves Lostanlen
Giulio Bonasera
Summary.
When it launched GPT-4, in March 2023, OpenAI touted its superiority to its already impressive predecessor, saying the new version was better in terms of accuracy, reasoning ability, and test scores—all of which are AI-performance metrics that have been used for some time. However, most striking was OpenAI’s characterization of GPT-4 as “more aligned”—perhaps the first time that an AI product or service has been marketed in terms of its alignment with human values.
Read more on AI and machine learning or related topics Business ethics, Cybersecurity and digital privacy, Privacy and confidentiality, Risk management, Technology and analytics and Generative AI
A version of this article appeared in the March–April 2024 issue of Harvard Business Review.
Read more on AI and machine learning or related topics Business ethics, Cybersecurity and digital privacy, Privacy and confidentiality, Risk management, Technology and analytics and Generative AI