Misinformation about organizations can be direct, such as false claims about a company’s products or policies, leading to stock price drops or revenue hits. Impacts from misinformation can also be indirect, causing prospects and customers to lose their trust in institutions and companies.
Boston University Questrom School of Business sponsored research by Harvard Business Review Analytic Services in creating the report, “Building Trust to Combat the Spread of Misinformation about Corporations.”
In this HBR-AS webinar, HBR-AS led a conversation about trust and misinformation and discussed:
• What is trust and why it matters so much
• What erodes trust in institutions and businesses
• Strategies for businesses to identify and combat misinformation
• Actions leaders can take to establish and sustain a culture worthy of customer and constituent trust
Data in this report shows that businesses are the most trusted institutions in society. Yet businesses still face considerable challenges in detecting and responding to misinformation, and building and sustaining trust.
The good news: there are strategic and tactical actions that company leaders can take to build trust among stakeholders so that misinformation is met with skepticism.