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Leadership vision|Building Your Company’s Vision
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Leadership vision

Building Your Company’s Vision

This article provides a practical guide to one of the most critical challenges a company faces: creating a vision that will inspire commitment and drive corporate growth. by Jim Collins and Jerry I. Porras

From the Magazine (September–October 1996)

Summary.   

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We shall not cease from exploration / And the end of all our exploring / Will be to arrive where we started / And know the place for the first time.
—T.S. Eliot, Four Quartets

Read more on Leadership vision or related topics Corporate strategy, Creativity and Organizational development
A version of this article appeared in the September–October 1996 issue of Harvard Business Review.
Read more on Leadership vision or related topics Corporate strategy, Creativity and Organizational development

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