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Case Study: Should My Side Hustle Become My Main Gig?

Jori Bolton

Evan Hale glanced at the clock on his phone: 15 minutes until his performance review. He sat at his cluttered desk, littered with diagrams and design notes, feeling the pressure of his divided attention. He had meant to prepare a list of accomplishments from the past year at Vitalisync, a Minneapolis-based firm specializing in precision components for the medical device industry, but his mind had been consumed all morning by his side hustle, Fritch Audio.

A version of this article appeared in the March–April 2025 issue of Harvard Business Review.

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