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Case Study: Should This Start-Up Take VC Money or Try to Turn a Profit?

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Unable to solve their impossible problem, VV and Reza went out for a ride. Miles down the California coast, they parked their bikes under the eucalyptus outside a winery conference center. It wasn’t a random stop. They knew that FundersPlatform, a rival to their start-up, AndFound, was holding a networking event there, and they were curious about what sort of crowd it had drawn.

A version of this article appeared in the November 2015 issue of Harvard Business Review.

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