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Case Study: Should We Deploy a Gen AI Salesbot?

Anuj Shrestha

“It’s so nice to feel excited about something again,” Jeannie Weiss said to John Bart, her chief technology officer. The pair were in an Uber on their way to the Austin airport after attending an AI conference together. Jeannie’s fingers tapped the sideboard of the car in time to the folk music on the radio. “I feel as if we’ve been on the defense for the past five years with Covid, the tight labor market, inflation. I’m ready to go on the offense again.”

A version of this article appeared in the November–December 2024 issue of Harvard Business Review.

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