Featuring Lisa Loftis, SAS Principal Product Marketing Manager, SAS; Lucas Kelly, Senior Data Scientist, World Wildlife Fund (WWF) and Beth Tracton-Bishop, Ph.D., Director of Research, HBR Analytic Services.
Customer trust only has lasting power when it is continuously nurtured.
With the right analytics and martech tools, marketing teams build customer trust by creating personalized experiences, delivering clear and consistent messaging across multiple channels, and tailoring content to specific customer needs.
This is how marketing leaders foster lasting relationships and impenetrable bonds with their customers.
In this webinar, HBR-AS’s Alex Clemente explored key findings from recent HBR-AS research on how to optimize the use of marketing technology to build customer trust. He then spoke with Lisa Loftis from SAS and Lucas Kelly from WWF about using analytics and martech to increase donor funding and fulfill WWF’s mission of protecting wildlife.
