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Don’t Let Anchoring Bias Weigh Down Your Judgment

August 30, 2022
HBR Staff/master1305/Gearstd/Getty Images

It happens just about every time I go to a restaurant with my daughter. I open the menu and scan the options. Then I glance at the children’s menu. Oftentimes, the menu is pretty similar, with the same pasta and tomato sauce. But the items on the children’s menu are usually less expensive, and I’ll think to myself: Wow, good deal.

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