Don’t Let Gen AI Limit Your Team’s Creativity

No one doubts ChatGPT’s ability to generate lots of ideas. But are those ideas any good? In a recent real-world experiment, teams engaged in a creative problem-solving task saw modest gains from AI assistance for the most part—and some underperformed. Don’t blame the technology, says Kian Gohar, CEO of the leadership-development firm GeoLab and one of the study’s authors. Common misconceptions about generative AI, problem-solving, and the creative process are causing workers and their managers to use the tools improperly, sometimes leaving them worse off than if they’d proceeded without AI input.