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Don’t Let Your Calendar Dictate Your DEI Initiatives

June 20, 2022
HBR Staff/Oakozhan/konradkerker/Getty Images

Juneteenth ice cream and salad. The Pride Whopper. As cringeworthy as these corporate cultural recognitions are, they are not the first time — by far — that companies have misstepped in trying to show up for diverse communities. The ad campaign featuring Kendall Jenner handing a Pepsi to a police officer during a protest, Burberry’s Lunar New Year tribute, or the countless shameful moments we’ve seen public figures wear sombreros and sip margaritas for Cinco De Mayo are a few other examples.

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