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Drive Innovation with Better Decision-Making

Mattia Balsamini

To stay competitive, today’s business leaders are investing millions in digital tools, agile methodologies, and lean strategies. Too often, however, those efforts produce neither the breakthrough operational processes nor the blockbuster business models companies need—at least not before their competitors introduce their own advances. And a key culprit is the inability to make quick and effective innovation decisions.

A version of this article appeared in the November–December 2021 issue of Harvard Business Review.

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