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Find Your Comparative Advantage

Robyn Twomey
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What’s on your to-do list today? The answer, especially if you’re a CEO, is probably “more than I can possibly get done.” There’s an entire time-management industry that seeks to help people at all levels accomplish more each day, but much of its advice overlooks a fundamental truth: Instead of finding ways to do more, most of us need help identifying which activities to do less—or eliminate altogether.

A version of this article appeared in the January–February 2025 issue of Harvard Business Review.
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