Harness Your Network to Unlock Innovation

Many corporate CEOs are unhappy with the level of innovation they’re getting for the billions they pour into R&D. One root cause of the low return, a large body of research suggests, lies in the managerial tendency to treat novel ideas as aberrations to be resisted. At each stage of the innovation process—from inception to integration to implementation—executives will either water down “deviant” ideas to make them fit within existing businesses or crush them altogether.