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Having Trouble with Your Strategy? Then Map It

Imagine that you are a general taking your troops into foreign territory. Obviously, you would need detailed maps showing the important towns and villages, the surrounding landscape, key structures like bridges and tunnels, and the roads and highways that traverse the region. Without such information, you couldn’t communicate your campaign strategy to your field officers and the rest of your troops.

A version of this article appeared in the September–October 2000 issue of Harvard Business Review.

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