Highly Skilled Professionals Want Your Work But Not Your Job
Freelancers are in huge demand today, and they know it. It’s time for new rules of engagement. by Diane Gherson and Lynda Gratton
Summary.
Marta, the CTO at a sporting goods company, scans her operating metrics and flinches at the continued “red” status of her team’s technical capability. The board is concerned that upstart competition is nibbling away at market share, so Marta is under intense pressure to help the company move faster to market by implementing more-sophisticated digital and conversational AI capabilities. But her in-house talent lacks the deep expertise and experience necessary to transform the company’s offerings, processes, and data and security infrastructures, and her recruitment team has been unable to pry away top professionals from tech firms, despite making generous offers.