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Summary.
Once, during a workshop, I asked people to close their eyes and recall where they were when they had their best ideas. Over 80% of participants said they were in the shower, in bed, jogging, or playing with their children — anywhere but work. Out of 15,000 people, not a single person said they get their best ideas on the job. This isn’t a coincidence; it’s a symptom of how traditional work environments stifle creative thinking.