How Founders Can Avoid the Deception Trap

There is an increasingly familiar story in the tech world: After a meteoric rise, a dazzling young wunderkind is disgraced when it’s revealed that their world-changing innovation is held together by promises and deceit. Recently, it was Sam Bankman-Fried, found guilty of seven counts of fraud. But a downfall like Bankman-Fried’s is all too familiar, as is the hubris, ambition, greed, and persuasive (but ultimately deceptive) storytelling that preceded it. What is, perhaps, most notable about this story is how unremarkable it is.