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How Generative AI Improves Supply Chain Management

Alana Paterson

Companies face a variety of complex challenges in designing and optimizing their supply chains. Increasing their resilience, reducing costs, and improving the quality of their planning are just a few of them. Over the past few decades, advances in information technologies have allowed firms to move from decision-making on the basis of intuition and experience to more automated and data-driven methods. As a result, businesses have seen efficiency gains, substantial cost reductions, and improved customer service.

A version of this article appeared in the January–February 2025 issue of Harvard Business Review.

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