Yaroslav Danylchenko/Stocksy
Summary.
On the surface, international business expansion seems easier than ever. Today, any company can reach multiple markets in a matter of seconds: Publish a blog post, launch a mobile app, buy digital ads, and target customers in as many countries as you wish. The rise of online global marketplaces has made it even easier for companies to launch into multiple countries simultaneously, often from their earliest days. This has given rise to a wave of “global native” companies that have an international presence from day one.