How Micro-Choices and Games Motivate Gig Workers

Today, the gig economy accounts for up to 12% of the global labor market. More than a third of the American workforce has engaged in some form of gig work, and more than five million drivers work for Uber alone. And while platform companies and researchers alike have argued that the schedule flexibility gig work offers is workers’ main motivation to engage in it, critics have raised a range of concerns about the work, from the lack of labor protections to algorithmic wage discrimination and more.