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How One Airline Is Using AR to Improve Operations

April 5, 2022
HBR Staff; Pexels; Moritz Otto/EyeEm/Getty Images

Technologies sometimes take a surprisingly long time to catch on, despite their obvious potential. Augmented Reality (AR) is a case in point. Although we have had the means to support visual information overlays for nearly a decade (think Google Glass), it’s only now that businesses are beginning to figure out how to take full advantage of its capabilities.

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