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How to Avoid the Agility Trap

Compass travellers (southeast), 2022; photo: Cuauhtli Gutiérrez; © 2022 Olafur Eliasson. All images courtesy of Olafur Eliasson; neugerriemschneider, Berlin; Tanya Bonakdar Gallery, New York/Los Angeles

Suning, once a market leader in China’s retail sector, was a poster child for agile strategy. While many traditional retailers hesitated in responding to new technologies and evolving consumer preferences, Suning repeatedly pounced on digital trends and other opportunities.

A version of this article appeared in the November–December 2024 issue of Harvard Business Review.

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