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How to Unlock Value in Founder-Investor Partnerships

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Founder-led companies hold immense potential for growth in private equity–backed environments. The psychological DNA of many founder-leaders—characterized by self-reliance, creativity, and deep emotional investment in their businesses—sets them apart from traditional CEOs, whose acquired expertise and pattern-recognition skills are more suited to incremental growth. Given the attractive upside, private equity firms are increasingly doing deals involving founder-led companies: The proportion of such transactions jumped from 54% in 2020 to 62% in 2023, according to PitchBook, with the dollar value of founder-involved deals increasing from 31% to 44%.

A version of this article appeared in the May–June 2025 issue of Harvard Business Review.

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