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How to Win with Machine Learning

Peter Greenwood   

The past decade has brought tremendous advances in an exciting dimension of artificial intelligence—machine learning. This technique for taking data inputs and turning them into predictions has enabled tech giants such as Amazon, Apple, Facebook, and Google to dramatically improve their products. It has also spurred start-ups to launch new products and platforms, sometimes even in competition with Big Tech.

A version of this article appeared in the September–October 2020 issue of Harvard Business Review.

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