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Innovation Doesn’t Have to Be Disruptive

Claire Droppert

The era of international travel began in the mid-19th century, with the golden age of transatlantic ocean-going. The British company Cunard, a leader in the industry, transported millions of immigrants from Europe to the United States around the turn of the 20th century. By the end of World War II it had emerged as the largest Atlantic passenger line, operating 12 ships to the United States and Canada as it captured the flourishing North Atlantic travel market in the first postwar decade.

A version of this article appeared in the May–June 2023 issue of Harvard Business Review.

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