Illustration by Ricardo Tomás
Summary.
Artificial intelligence is delivering impressive gains for many companies—automating customer service, optimizing supply chains, and supercharging marketing. But such incremental progress, while valuable, doesn’t prepare companies for the larger waves of AI-driven disruption coming their way. “We’re missing the forest for the trees—focusing only on optimizing current processes and products instead of fundamentally reimagining our business model for the AI age,” one senior executive told us, capturing the tension many companies face.