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Corporate strategy|It’s Time to Define Your Company’s Principles
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Corporate strategy

It’s Time to Define Your Company’s Principles

Mission, vision, and values are not enough. by Jack Fuchs, Scott Sandell and Vikram Shanker

From the Magazine (November–December 2023)
Paul Thompson

Summary.   

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On January 8, 2021, an unprecedented move reverberated through the digital sphere. Under the stewardship of Jack Dorsey, then its CEO, Twitter banned a sitting U.S. president, Donald Trump, from its platform. The social media company explained this action by saying that Trump had violated its user policy by inciting violence. Nearly two years later Elon Musk, now at the platform’s helm, reinstated the former president’s account.

Read more on Corporate strategy or related topics Mission statements, Motivating people, Leadership vision, Employee engagement, Decision making and problem solving and Business communication
A version of this article appeared in the November–December 2023 issue of Harvard Business Review.
Read more on Corporate strategy or related topics Mission statements, Motivating people, Leadership vision, Employee engagement, Decision making and problem solving and Business communication

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