Leaders, Make Curiosity the Core of Your Organizational Culture

Organizational culture is a remarkable competitive advantage. McKinsey & Company, for example, has found that top quartile cultures outperform median cultures by 60% — and bottom quartile cultures by 200% — and that those company’s cultures are both difficult for competitors to replicate and allow the organization to better adapt to changing circumstances. These findings are echoed in the research of Alex Edmans of London Business School, who found similar outperformance among companies with exceptional cultures.