SKIP TO CONTENT
Harvard Business Review Logo

Making Your Products Accessible to Underserved Markets

October 13, 2023
Illustration by Alex Eben Meyer

In the early 2000s, Indian-American researcher and author CK Prahalad’s book, The Fortune at the Bottom of the Pyramid sparked a global conversation about the role of businesses in addressing poverty. It has since influenced the strategies of many successful companies.

Partner Center