Marketing industry

A guide to the most promising opportunities.

Three operational differences that allow them to make the most of the technology.

Feeling like they don’t matter is a leading — and preventable — reason that top employees quit.

Companies that rely on celebrities with lots of followers are missing out.

Of the employees we studied, those with superior sales performance were genetically different from the rest of the group.

Strategies for navigating a new kind of communication landscape: the “echoverse.”

Stars are using their influencer status to launch their own products and capture more profits for themselves.

Relying on AI-generated personalities can be a low-risk, high-engagement strategy.

Over the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed, and shared. This month’s Spotlight package looks at how brands are responding.

Here are the characteristics that matter most.

They unlock new sources of value by meeting the needs of underrecognized customers.

Over the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed,...

Nine out of ten marketers agree: Organizations must increase their use of AI if they want to stay competitive.

Three ways to use marketing as a lever for growth, according to McKinsey research.

Online advertising is opaque and often funnels money to sites that can damage your brand. Here’s how companies can protect themselves.

A new survey of more than 300 marketing leaders identified five key trends.

A study involving nine leading brands reveals the messaging that resonates and boosts market share.

Five lessons from companies leaning into the creator economy.

Fast-acting firms are deploying the technology to predict outcomes at various stages of the customer journey.

And how to use it ethically