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Nurturing Innovation

Felicity McCabe

Despite an avalanche of initiatives in cross-sector collaboration and open innovation, businesses still struggle to develop game-changing ideas and bring them to market. Many people argue that the problem is that we still don’t have enough new ideas, and we need to work harder at getting diverse people into the conversation. New, imaginative ideas wouldn’t hurt, of course, but that prescription misses an important truth: Successful innovation involves more than just letting a thousand ideas bloom.

A version of this article appeared in the March–April 2024 issue of Harvard Business Review.

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