Optimizing the Use of Marketing Technology to Build Customer Trust Webinar
Featuring Alex Clemente, Managing Director, Harvard Business Review Analytic Services; Lisa Loftis, Principal Product Marketing Manager and BI expert, SAS; and Regan Yan, CEO, Digital Alchemy
One of the essential features of a successful brand is customer trust. However, trust is not self-sustaining; it must be continuously nurtured.
Enter martech: marketing technology that can help organizations personalize customer experiences—and foster trust—including customer data platforms, analytics, AI, machine learning, journey orchestration, marketing measurement, content management, digital advertising, and digital ad serving. In a recent HBR-AS survey, 81% of respondents acknowledged that martech affects an organization’s ability to foster trust.
On October 22, in a live, interactive HBR-AS webinar, Alex Clemente will explore this research on the importance of martech in trust-building, and SAS’s Lisa Loftis and Digital Alchemy’s Regan Yan will discuss:
- The link between martech and trust
- Barriers that companies face in using martech to build trust, including martech complexity
- Best practices in overcoming these barriers
- Case studies, use cases, and practical examples of how marketers can optimize their martech to build customer trust and grow the business
