Pricing strategy

There are options beyond simply raising your prices or absorbing extra costs.

Salespeople with a purpose beyond making money outsell those who are focused exclusively on targets and quotas.

A study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers.

The role has one of the shortest tenures of any in the C-Suite and is often blamed for below-target growth. But recent research shows firing the CRO can cause more problems than it solves.

Retailers can use discounting to generate sales without damaging a brand’s reputation.

Lessons from Trader Joe’s, Wegmans, and Walmart.

Why bigger discounts don’t necessarily attract more customers.

Done right, it should serve the long-term interest of companies and customers alike.

How to be more strategic about discounts, shipping and return policies, advertising channels, and more.

Nominal fees can help organizations have a greater impact.

An advanced AI model considers much more than what competitors are charging.

Three strategies to help streaming services reduce subscriber churn.

A new pricing model may help providers develop new treatments and improve access for patients.

Instead, build an “experience chain” that aligns the customer journey across physical and digital channels.

A discount retailer that’s struggling to maintain margins needs a new strategy.

Online shopping platforms allow people to see changes in a product’s price over time — offering opportunities for buyers and sellers alike.

Look to other industries for inspiration.

What today’s businesses can learn about pricing strategies and consumer trust.

Raising prices is rarely frictionless.