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Balancing Digital Safety and Innovation
Product development Magazine ArticleHow user-centric product design can enable both. -
The CEO of e.l.f. Beauty on Maintaining a Startup Culture While Scaling
Startups Magazine ArticleAlignment on mission and values, commitment to collaborative candor, and emphasis on employee share ownership has allowed the cosmetics company to thrive. -
Is AI the Right Tool to Solve That Problem?
AI and machine learning Digital ArticleDespite the recent hype, AI is only successful in solving problems with very specific features. -
How to Create Products That Grow with Their Users
Design thinking Digital ArticleThe future belongs to the products that adapt to new contexts and create sustainable value over time. -
Manage Capital Investments Like a Supply Chain
Gestion de projet Digital ArticleCompanies tend to manage capital projects as a single behemoth — which is why they often don’t go as planned. -
Research: When Prototypes Don’t Yield Useful Insights
Entrepreneurship ResearchA study of digital healthcare startups found that successful firms avoided prototypes early. -
How to Decide Which Innovation Projects to Greenlight
Management ResearchA study of different decision-making modes suggests which processes work best in different situations. -
So You Want to Be a Product Manager
Product management Digital ArticleHow to determine if it’s the right career for you. -
Design Products That Won’t Become Obsolete
Design thinking Magazine ArticleConsumers change and grow. Your offerings should, too. -
How Great Product Managers Facilitate Collaboration
Management Digital ArticleFive steps to help you enhance the discovery process and deliver products that meet both customer needs and business goals. -
The CEO of Abbott on Revamping Its Breakthrough Diabetes Device
Innovation Magazine ArticleUnsatisfied with the initial response, the company doubled down on the patient experience. -
Will That Marketplace Succeed?
Web-based technologies Magazine ArticleBefore launching or investing in one, ask these critical questions. -
Disclosing Downstream Emissions
Environmental sustainability Magazine ArticleWhen are companies accountable for customers’ use of their products? -
How Your Business Should Tap into the Creator Economy
Social marketing Digital ArticleInfluencer marketing is upending established customer-facing businesses. -
What Makes a Successful Celebrity Brand?
Marketing SpotlightStars are using their influencer status to launch their own products and capture more profits for themselves. -
Winning at Influencer Marketing
Management Digital ArticleOver the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed,... -
The Myths and Realities of Being a Product Manager
Product management Digital ArticleAspiring PMs must be cautious about what advice they take as gospel. -
Research: Why People Really Buy Upcycled Products
Environmental sustainability Digital ArticleCreativity is more of a selling point than sustainability. - SPONSORED CONTENT FROM PTC
Amplifying Performance with an Asset-Centric Approach to Digital Transformation
Digital transformation ResearchBriefing Paper Sponsored by PTC -
How to Market Sustainable Products
Environmental sustainability Magazine ArticleThree paths to success
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Like: The Button That Changed the World
Management Book32.00View Details A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound... -
JPMorganChase: Leadership in the Age of GenAI
Management Case Study11.95View Details -
Wasabi Technologies (B)
Sales & Marketing Case Study5.00View Details Set in 2019, the "Wasabi Technologies (A)" case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts.... -
Intenseye: Powering Workplace Health and Safety with AI (B)
Technology & Operations Case Study5.00View Details Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile.... -
Inevitable: Inside the Messy, Unstoppable Transition to Electric Vehicles
Management Book32.00View Details A sweeping portrait of the EV transformation and what it means for all of us. The question is no longer if electric vehicles will happen, or even when... -
Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US
Management Case Study11.95View Details Set in 2024, the case features Patel Brothers Group (PBG), a US-based Indian grocery retailer and distributor. PBG, a family-run enterprise, comprises... -
Tencent Games
Management Case Study11.95View Details For years, Tencent Games, a division of China's largest internet company, had taken the lion's share of revenue in the global gaming market with blockbuster... -
Hugging Face (B): Growing AI and the Platform
Technology & Operations Case Study5.00View Details This supplement to the A case includes Hugging Face's developments from May 2022 through October 2024. -
Coding User Interfaces with AI
Management Case Study8.95View Details It's a great time to be a creatively confident general manager, whether you're a product manager, a team lead, or in some similar role. AI has made it... -
GravaStar：Forging a Mecha-Style Consumer Electronics Brand
Management Case Study11.95View Details In 2019, the global consumer electronics market surpassed US $1 trillion. However, mainstream products showed homogenization in functionality and design.... -
Personalized: Customer Strategy in the Age of AI
Management Book32.00View Details In a world where consumers expect more--instantly and seamlessly--personalization is a strategic imperative. Consumers want personalized experiences,... -
Saving Griffin
Management Case Study11.95View Details This case is designed to introduce general management students to applied digital transformation at the program level. The Griffin Program is a midsized... -
Customer Experience Mapping
Management Case Study8.95View Details This note is specifically focused on customer experience (CX) mapping for work in digital product management. In digital, there's a major focus on the... -
The Jobs of Design
Management Case Study8.95View Details Generalists need to understand enough about the key disciplines in their companies to effectively engage with their collaborators. That doesn't mean being... -
NTT DATA Innovation Centers: Creating Value For Customers Through Co-creation
Management Case Study11.95View Details By March 2022, the board of NTT DATA Group Corporation (NTT) had identified "innovation centers" as a critical investment priority of its midterm management... -
Xendit: Hiring for Growth
Management Case Study11.95View Details In 2019, Xendit, a growth-stage Southeast Asia (SEA) fintech venture based in Jakarta, was looking to hire a Head of Sales and Head of Product to lead... -
Allbirds: Decarbonizing Fashion (B)
Strategy & Execution Case Study5.00View Details The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds' product development and go-to-market strategies now that Allbirds... -
PCBL Limited: Business Growth Strategies
Management Case Study11.95View Details In 2023, Kaushik Roy, the managing director of PCBL (formerly, Phillips Carbon Black Limited), unveiled an ambitious plan to propel the company's profit... -
XYZ Robotics
Management Case Study11.95View Details Founded in 2018, XYZ Robotics was a China-based startup specializing in robotic picking solutions and 3D machine vision products. Amid an economic downturn... -
Shannondale Developments: The Shanley Street Decision
Management Case Study11.95View Details In 2019, Shannondale Developments looked at purchasing the former industrial factory at 152 Shanley Street in Kitchener, Ontario. Nic Tyers, one of the...
