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A Bad Communication Strategy Around Sustainability Can Leave You Legally Exposed
Management Digital ArticleAs climate-related lawsuits increase, companies must balance transparency and risk in their sustainability communications. -
Research: Why Companies Should Disclose Their Lack of Progress on DEI
Diversity and inclusion Digital ArticleStakeholders value transparency and accountability — even when you’re falling short. -
How Companies Should Weigh In on a Controversy
Corporate communications Magazine ArticleA better approach to stakeholder management -
Corporate Crises — and Reputational Recovery — Have Changed
Business management Digital ArticlePolitics and culture wars are driving risks that may not have a clear resolution. -
When Should Your Company Weigh In on Hot-Button Issues?
Leadership Digital ArticlePfizer’s chief corporate affairs officer, Sally Susman, shares the company’s five-point framework. -
What Companies Still Get Wrong About Layoffs
Layoffs Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
Case Study: Does Facial Recognition Tech Enhance Security?
Business and society Magazine ArticleThe new system in a day care center is producing biased results. -
Does Facial Recognition Tech Enhance Security? (HBR Case Study)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Does Facial Recognition Tech Enhance Security? (Commentary for HBR Case Study)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Moderna v. Pfizer: What the Patent Infringement Suit Means for Biotech
Business and society Digital ArticleAfter an unusual period of cooperation, drug companies are suing each other again. -
Don’t Let Your Calendar Dictate Your DEI Initiatives
Diversity and inclusion Digital ArticleIt’s good to honor Juneteenth or Pride month, but how are you showing up the rest of the year? -
3 Ways Marketers Can Earn — and Keep — Customer Trust
Marketing Digital ArticleA recent survey found that only 34% of consumers trust the brands they use. -
Research: Why CEOs Shouldn’t Take All the Credit
Corporate communications Digital ArticleIf you want the praise for good news, be prepared to take the blame for bad news. -
What To Do When the Devil Wears [Your Brand]
Public relations Digital ArticleStrategies for when your brand becomes associated with a noxious public figure. -
The Success of Your M&A Deal Hinges on How You Announce It
Public relations Digital ArticleThree questions to guide your communication strategy. -
What Is the Purpose of Your Purpose?
Leadership & Managing People Spotlight"Despite its sudden elevation in corporate life," the authors write, "purpose remains a confusing topic." They argue that a primary cause of this confusion... -
Making Purpose Real
Leadership & Managing People Digital Article"Despite its sudden elevation in corporate life, purpose remains a confusing topic," the authors write. A primary cause of this confusion, they say, is... -
How Companies Can Address Their Historical Transgressions
Corporate social responsibility Magazine ArticleLessons from the slave trade and the Holocaust -
Corporate Political Spending Is Bad Business
Strategy & Execution Magazine ArticleCorporations are facing increased scrutiny over their political spending--particularly when their stated values seem to contradict their lobbying efforts.... -
The Pitfalls of Pricing Algorithms
Strategy & Execution Magazine ArticleMore and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time...
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The Activator Advantage: What Today's Rainmakers Do Differently
Management Book35.00View Details A proven approach used by today's best professional service partners to win, retain, and grow client relationships. There is a growing problem in the... -
Southwest Airlines: Navigating Winter Turbulence
Management Case Study11.95View Details The December 2022 holiday season was anticipated to mark the first "post-COVID" holiday. However, an unusually severe storm hit at the end of December,... -
Wendy's: A "Frosty" Reception for Dynamic Pricing
Management Case Study11.95View Details In February 2024, Wendy's CEO Kirk Tanner announced that the company planned to test dynamic pricing at select US locations sometime in 2025. However,... -
Alphabet Eyes New Frontiers (B)
Management Case Study5.00View Details In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries.... -
Morocco: Country Image Management and Nation Branding
Management Case Study11.95View Details The case presents information about Morocco as a rapidly developing emerging economy which is achieving notable success in a range of global business... -
Intersectionality
Management Case Study8.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
Netflix and Dave Chappelle (A)
Management Case Study11.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
Netflix and Dave Chappelle (B)
Management Case Study8.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
KSL Communications - Negotiating a Service Contract to Launch an International Streaming Service in a New Market
Management Case Study11.95View Details Structurally almost identical to the Sally Soprano role simulation, KSL Communications is a two-party, non-scorable negotiation between a communications... -
Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (C)
Management Case Study5.00View Details Jay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen,... -
Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (B)
Management Case Study5.00View Details Jay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen,... -
Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (A)
Management Case Study11.95View Details Jay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen,... -
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World
Communication Book30.00View Details Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.... -
DEI at Dynamo Relations: The Challenges of Remaining an Inclusive Company
Management Case Study11.95View Details Honorable Mention; 2022 DEI Global Case Writing Competition. It is March 2022, and Imani Furaha, founder and CEO of Dynamo Relations, is at a key point... -
Navigating SheaMoisture through a Racial Awakening: Cara Sabin's Authentic Leadership
Management Case Study11.95View Details First Place Winner; 2022 DEI Global Case Writing Competition. Cara Sabin (she), a Black woman, became the CEO of Sundial Brands in 2019. The Sundial beauty... -
Integrated Centre for Consultancy Private Limited: Public Relations in India
Management Case Study11.95View Details Integrated Centre for Consultancy Private Limited (ICCPL) was a small company operating in India's public relations (PR) industry. ICCPL was a successful... -
Schlitterbahn: Tragedy at the Waterpark
Management Case Study11.95View Details Jeff Henry, owner of and creative visionary behind Schlitterbahn Waterparks & Resorts, created one of the most sought-after water park companies in the... -
Cyberattack on Abank
Finance & Accounting Case Study11.95View Details Cyberattacks on corporations are an increasingly common phenomenon that imposes significant costs on shareholders, customers, and management. It is instrumental... -
NASCAR and the Confederate Flag (A)
Global Business Case Study11.95View Details In May 2020, in the midst of the COVID-19 pandemic and the protests that followed the death of George Floyd while in Minneapolis police custody, leadership... -
NASCAR and the Confederate Flag (B)
Global Business Case Study5.00View Details This case is a follow-up to ""NASCAR and the Confederate Flag (A)"" (UVA-E-0441). It outlines how National Association for Stock Car Automobile Racing...
