Research: How to Advertise to Distracted Consumers

In today’s attention economy, advertising messages must vie with an ever-increasing number of stimuli to be noticed by consumers. As T.S. Eliot famously put it, we are “distracted from distraction by distraction.” It’s not at all uncommon for people to be scrolling email, posting on social media, or playing a game on their phones while engaging with IRL environments (e.g. public performances or social gatherings).