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Research: When Prototypes Don’t Yield Useful Insights

December 5, 2024
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As the world has grown more complex, interconnected, and awash in data, firms are embedded in increasingly complex digital ecosystems. This new world opens new possibilities and new ways to create value. But it also means that turning ideas into reality — and even understanding what might be possible — requires working with a larger set of players and navigating a more complex landscape of interdependencies.

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