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Environmental sustainability|Research: Why People Really Buy Upcycled Products

Environmental sustainability

Research: Why People Really Buy Upcycled Products

by Sara Caprioli, Christoph Fuchs and Bram Van den Bergh

April 24, 2024

Yuliia Kokosha/Getty Images

Summary.

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Upcycling — the creation of new products by reusing one or more components from ones — is having a moment.

Read more on Environmental sustainability or related topics Product development, Product management, Marketing, Sales and marketing and Consumer behavior

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