Sales and marketing

Prioritizing players and digital infrastructure led viewership to nearly triple.

A guide to the most promising opportunities.

How user-centric product design can enable both.

There are options beyond simply raising your prices or absorbing extra costs.

In a world full of distractions, your best strategy may be to embrace them.

Salespeople with a purpose beyond making money outsell those who are focused exclusively on targets and quotas.

And how suppliers can maintain crucial relationships when pursuing new channels.

Lessons from SAP’s efforts to reach small- and medium-sized enterprises.

Three questions to answer.

Here’s what to look out for.

What retail companies need to know about AI agent optimization.

Myth 1: The technology is only useful at the initial stages of identifying customers.

An analysis of over 110,000 online reviews shows that persuasiveness depends on how frequently the item in question is likely to be purchased.

LLMs can help you understand your clients’ challenges, how they’re measuring them, and how your products can solve them.

Frequent reviewers have more stringent standards, which can lower scores for high-quality products. Here’s how to fix that.

Studies have shown that people dislike attempts to make AI convincingly human. But emphasizing the essential role of humans in AI tools can help reduce resistance to adoption.

Alignment on mission and values, commitment to collaborative candor, and emphasis on employee share ownership has allowed the cosmetics company to thrive.

The travel expert on his career arc, contributions to nonprofits, and more

A survey of 937 organizations found that many remain stuck in a counterproductive approach to making deals.