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HBR's 20-Minute Manager Ebook Boxed Set (10 Books)
Leadership & Managing People Book

Harvard Business Review
110.00
View Details

A curated collection of the business basics to fuel your success. You'll get up to speed fast on the most essential business skills with this set of concise,...
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- May 05, 2015

Why Marketers Are Spending Less on Social Media
Marketing Digital Article
Christine Moorman
Koen Pauwels
A survey of nearly 300 marketing executives found social media investments at a seven-year low.
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- October 14, 2024
When AI Investments Pay Off in Marketing
Management Digital Article
Christine Moorman
Three payoffs stand out in the use of AI in marketing: increased sales productivity, increased customer satisfaction, and lower marketing overhead costs....
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- April 09, 2024
How the Pandemic Changed Marketing Channels
Marketing Digital Article
Christine Moorman
Jana Soli
Michelle Seals
A new survey of more than 300 marketing leaders identified five key trends.
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- August 01, 2023
Managing the Cultural Pitfalls of Hybrid Work
Management Digital Article
Christine Moorman
Although the hybrid work model has been widely adopted among many businesses, the complications involving peer relationships and connections that it has...
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- May 01, 2023
Closing the Gap Between Digital Marketing Spending and Performance
Marketing Digital Article
Christine Moorman
Jana Soli
Dennis Cardoso
How marketers can maximize returns.
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- July 29, 2022
Why Marketers Are Returning to Traditional Advertising
Marketing Digital Article
Christine Moorman
Megan Ryan
Nader Tavassoli
Seven reasons companies are reinvesting in TV, radio, and print ads.
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- April 29, 2022
A Marketing Metrics Road Map
Brand management Visual
Paul Magill
Christine Moorman
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- April 04, 2022
Do Your Marketing Metrics Show You the Full Picture?
Marketing Digital Article
Paul Magill
Christine Moorman
How to create a road map to ensure you’re measuring what matters.
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- April 04, 2022
Which Metrics Are Used by Marketing Teams?
Brand management Visual
Paul Magill
Christine Moorman
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- April 04, 2022
Making the Business Case for Your Marketing Budget
Marketing Digital Article
Christine Moorman
Jennifer Veenstra
How CMOs can move beyond short-term metrics and convince their colleagues that long-term growth requires patience.
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- November 12, 2021
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Harvard Business Publishing: Higher Education Corporate Learning Harvard Business Review Harvard Business School

Copyright © Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Copyright Policy Privacy Information Returns Policy

Harvard Business Publishing: Higher Education Corporate Learning Harvard Business Review Harvard Business School

Copyright © Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.