In this issue's Spotlight, Ethan Bernstein, Michael Horn, and Bob Moesta, the authors of "Why Employees Quit," delve into a widespread failure to provide...

New research points to some surprising answers.

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make....

They need to have a better understanding of why people applied in the first place.

Real innovation follows surprising insights.

This post was co-authored with Bob Moesta, Managing Partner of The Re-Wired Group in Detroit. While it’s written from my perspective, he was central to the development of the idea. “How’s your book launch coming?” Bob asked me. “Ugh. I don’t want to talk about my book. Can’t we just dive into working on another […]

This post was co-authored with Bob Moesta. While it’s written from my perspective, he was central to the development of the idea. Bob is the Managing Partner of The Re-Wired Group in Detroit, an innovation incubator and consultancy specializing in demand-side innovation. An engineer, designer, serial entrepreneur, investor, and researcher, he has developed 1,000+ products/services […]