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HBR's 20-Minute Manager Ebook Boxed Set (10 Books)
Leadership & Managing People Book

Harvard Business Review
110.00
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A curated collection of the business basics to fuel your success. You'll get up to speed fast on the most essential business skills with this set of concise,...
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- May 05, 2015

CMO Success, Stage by Stage
Management Digital Article
Kimberly A Whitler
Early-stage, developing, and mature companies have different marketing needs, which means that a chief marketing officer with a set of skills well suited...
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- June 26, 2024
How Marketers Choose College Athlete Influencers
Marketing Spotlight
Kimberly A. Whitler
Graham Twente
Here are the characteristics that matter most.
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- From the May–June 2024 Issue
Winning at Influencer Marketing
Management Digital Article
Emily Hund
Ayelet Israeli
Jill Avery
Leonard A. Schlesinger
Matt Higgins
Serim Hwang
Shunyuan Zhang
Xiao Liu
Kannan Srinivasan
Kimberly A Whitler
Graham Twente
Over the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed,...
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- May 01, 2024
A Five-Step Guide to Improving Your Employer Brand
Management Digital Article
Kimberly A Whitler
Employer branding doesn't get the same attention as consumer branding, but its a critical way to attract talent to your organization. By following five...
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- March 24, 2024
Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Management Case Study
Kimberly A Whitler
Dan Baum
Emily Pasquinelli
11.95
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This case provides a chronological view of Bud Light's sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students...
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- November 28, 2023
Design Your Marketing Organization to Fit Your Company's Growth Stage
Management Digital Article
Kimberly A Whitler
The unique needs of companies at different growth stages are best served by a marketing organization designed to meet the organization's goals and a CMO...
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- September 17, 2023
Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
Management Case Study
Kimberly A Whitler
Katherine Brown
11.95
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This field-based case introduces students to the challenges of building a professional brand through the lens of a college athlete. Since the National...
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- July 16, 2023
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Management Case Study
Kimberly A Whitler
Christopher P. Puto
Stephen E. Maiden
11.95
View Details

This case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate...
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- June 04, 2023
Assessing and Improving Digital Ability: Procter & Gamble's Approach to Raising Brands' Digital Competency
Management Case Study
Kimberly A Whitler
F. D. Wilder
8.95
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This technical note follows F. D. Wilder, who is being tasked with driving the Procter and Gamble's digital transformation effort. The cornerstone of...
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- April 04, 2023
Why Digital Ability Trumps IQ
Management Digital Article
Kimberly A Whitler
Transformational efforts require employees to work in new and unfamiliar ways. Generic knowledge and skills aren't enough to ensure that they can do this...
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- February 23, 2023
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