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HBR's 20-Minute Manager Ebook Boxed Set (10 Books)
Leadership & Managing People Book

Harvard Business Review
110.00
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A curated collection of the business basics to fuel your success. You'll get up to speed fast on the most essential business skills with this set of concise,...
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- May 05, 2015

Are You Really a Good Listener?
Managing yourself Magazine Article
Jeffrey Yip
Colin M. Fisher
Most managers aren’t. Here’s how to improve.
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- From the May–June 2025 Issue
U.S. Retail Coffee Market (C)
Sales & Marketing Case Study
George S. Yip
Jeffrey R. Williams
5.00
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Supplements the (A) and (B) cases. Designed as an in-class handout at the end of Day Two.
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- July 27, 1982
U.S. Retail Coffee Market (A)
Sales & Marketing Case Study
George S. Yip
Jeffrey R. Williams
11.95
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Set in mid-1978, this case covers all aspects of the U.S. retail coffee market both cross-sectionally and historically. The market is recovering from...
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- February 10, 1982
U.S. Retail Coffee Market (B)
Sales & Marketing Case Study
George S. Yip
Jeffrey R. Williams
5.00
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Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States....
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- February 10, 1982
Vicks Health Care Division: Project Scorpio (A)
Sales & Marketing Case Study
George S. Yip
Jeffrey R. Williams
11.95
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The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether...
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- October 01, 1981
Vicks Health Care Division: Project Scorpio (B)
Sales & Marketing Case Study
George S. Yip
Jeffrey R. Williams
5.00
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Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city...
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- October 01, 1981
Vicks Health Care Division: Project Scorpio (B1)
Sales & Marketing Case Study
George S. Yip
Jeffrey R. Williams
11.95
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To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of...
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- October 01, 1981
Vicks Health Care Division: Project Scorpio (C)
Sales & Marketing Case Study
George S. Yip
Jeffrey R. Williams
5.00
View Details

Reveals that the new products executives have decided to recommend national expansion. They have to develop a justification and preliminary marketing...
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- October 01, 1981

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8 Results

HBR's 20-Minute Manager Ebook Boxed Set (10 Books)

Are You Really a Good Listener?

U.S. Retail Coffee Market (C)

U.S. Retail Coffee Market (A)

U.S. Retail Coffee Market (B)

Vicks Health Care Division: Project Scorpio (A)

Vicks Health Care Division: Project Scorpio (B)

Vicks Health Care Division: Project Scorpio (B1)

Vicks Health Care Division: Project Scorpio (C)

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