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HBR's 20-Minute Manager Ebook Boxed Set (10 Books)
Leadership & Managing People Book

Harvard Business Review
110.00
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A curated collection of the business basics to fuel your success. You'll get up to speed fast on the most essential business skills with this set of concise,...
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- May 05, 2015

Intuition Robotics: An AI Companion for Older Adults
Management Case Study
Amit Goldenberg
Elie Ofek
Orna Dan
11.95
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Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults' loneliness, debates whether to pursue a B2C model or B2G route....
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- January 22, 2025
AI and Brand Management: Promises and Perils
Management Case Study
Julian De Freitas
Elie Ofek
11.95
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As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions-with brands...
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- October 06, 2024
Assessing the Value of Unifying and De-duplicating Customer Data
Management Case Study
Elie Ofek
Hema Yoganarasimhan
8.95
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This exercise provides an opportunity for students to gain hands on experience with assessing the value of unifying various customer databases that a...
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- September 10, 2024
Eat App: Building and Monetizing an End-to-End Dining Experience Solution
Management Case Study
Elie Ofek
Ahmed Dahawy
11.95
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Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to...
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- September 10, 2024
Barbie: Reviving a Cultural Icon at Mattel (Abridged)
Management Case Study
Elie Ofek
Ryann Noe
Sarah Mehta
11.95
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The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a...
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- September 03, 2024
How AI Can Power Brand Management
Technology and analytics Magazine Article
Julian De Freitas
Elie Ofek
It can automate creative tasks and improve the customer experience.
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- From the September–October 2024 Issue
Barbie: Reviving a Cultural Icon at Mattel
Management Case Study
Elie Ofek
Ryann Noe
Sarah Mehta
11.95
View Details

The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a...
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- Share
- August 06, 2024
Dynamic Pricing at Wendy's: Where's the Beef?
Sales & Marketing Case Study
Elie Ofek
Alicia Dadlani
Martha Hostetter
11.95
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In early 2024, Wendy's new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing...
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- July 25, 2024
Net Revenue Retention: Unpacking the Dynamics of Customer Monetization
Management Case Study
Elie Ofek
Barak Libai
Eitan Muller
11.95
View Details

Firms and investors alike are beginning to recognize the importance of tracking how revenues from existing customers are evolving over time and to appreciate...
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- May 31, 2024
Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect
Management Case Study
Elie Ofek
11.95
View Details

Channels of distribution are a critical component of a firm's go-to-market strategy. A company may elect to sell its products directly to customers (DTC)...
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- May 28, 2024
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