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HBR's 20-Minute Manager Ebook Boxed Set (10 Books)
Leadership & Managing People Book

Harvard Business Review
110.00
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A curated collection of the business basics to fuel your success. You'll get up to speed fast on the most essential business skills with this set of concise,...
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- May 05, 2015

Why Marketers Are Spending Less on Social Media
Marketing Digital Article
Christine Moorman
Koen Pauwels
A survey of nearly 300 marketing executives found social media investments at a seven-year low.
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- October 14, 2024
Don't Cut Your Marketing Budget in a Recession
Sales & Marketing Digital Article
Nirmalya Kumar
Koen Pauwels
Research shows that when firms reallocate it, they have more success.
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- August 14, 2020
Deriving Value From Conversations About Your Brand
Sales & Marketing Digital Article
Brad Fay
Ed Keller
Rick Larkin
Koen Pauwels
Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online...
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- January 25, 2019
Brand Activism: Nike and Colin Kaepernick
Sales & Marketing Case Study
Jill Avery
Koen Pauwels
11.95
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Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted...
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- December 17, 2018
Who Benefits from Price Promotions?
Marketing Magazine Article
Shuba Srinivasan
Koen Pauwels
Dominique M. Hanssens
Marnik Dekimpe
Price cuts boost sales and traffic. So where are the long-term gains?
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- From the September 2002 Issue

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Harvard Business Publishing: Higher Education Corporate Learning Harvard Business Review Harvard Business School

Copyright © Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Copyright Policy Privacy Information Returns Policy

Harvard Business Publishing: Higher Education Corporate Learning Harvard Business Review Harvard Business School

Copyright © Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.